(Note: Exam percentage scores were not released publicly. Photos, names, and other details were submitted to Academia by Marketing Management Department Chair Dr. Francis De Jesus.)

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In response to these challenges, the ������Ƶapp, through the SIMBAHAYAN Community Development Office, initiated a health advocacy project with the theme, “We H.E.A.L. (Hope-Educate-Advocate-Live) as One.”

This project aimed to: raise people’s awareness and social responsibilities in achieving herd immunity of the country through mass immunization and health education; promote healthy lifestyles; develop the capability to take actions on health needs in this time of the health crisis; and uplift the morale and spirit in preventing the spread of COVID-19.

The Siglang Tomas Cluster is a university-wide community development advocacy for health. It is composed of six academic units with each unit headed by a community development coordinator.

The six academic units and their respective community development coordinators are: Faculty of Medicine and Surgery, represented by Assoc. Prof. Ma. Teresa Tricia Guison-Bautista; College of Nursing, by Mr. Jayson A. Punzal; Faculty of Pharmacy, by Asst. Prof. Grace Marie Alunan-Maclan; College of Rehabilitation Sciences, by Asst. Prof. Christian Rimando; Institute of Religion, by Mr. John Paul T. Balanguit; and Ecclesiastical Faculties, by Ms. Cecilia Rebelyn A. Flores.

This year’s advocacy was chaired by Mr. Jayson A. Punzal, from the College of Nursing. The theme of the advocacy was highlighted by the different daily activities. The event was officially opened by UST SIMBAHAYAN Community Development Office Director Asst. Prof. Froilan A. Alipao, who speech focused on illuminating HOPE in times of health crisis.

Dr. Armine Lee Supnet, a resident doctor of the UST Hospital from the Department of Thoracic and Cardiovascular Surgery, shared his fight against COVID-19. He inspired participants from UST and its partner communities to have courage and constantly have strength for their family and loved ones.

Concurrent on the first day of the event was the start of telemedicine facilitated by the Faculty of Medicine and Surgery through the initiative of Dr. Ma. Teresa Tricia Guison-Bautista.

This set the bar as the first online consultation activity conducted with the partner communities of the university to address their health care needs. The free online consultation was attended by several doctors and specialists from the said faculty and assisted by medical clerks, UST Educational Technology Center staff, and UST SIMBAHAYAN personnel.
Medical services like general consultation, surgery, obstetrics, dermatology, internal medicine, family medicine and others, were provided. The telemedicine activity was held for three days.

On its second day, the day’s theme was EDUCATE and ADVOCATE. The activities were a combination of medical and social outlooks that rationalized the issues and concerns on the COVID-19 vaccine through the webinar titled “COVID-19 Puksain, Bakuna Ating Alamin.”

Dr. Christopher Rey Dacanay of the UST Hospital discussed the different vaccine compositions, formulation, safety, efficacy, expected side effects and the importance of getting vaccinated in achieving herd immunity. Asst. Prof. Carol Pablo of the Faculty of Pharmacy highlighted the social impact of COVID-19 vaccination. Both speakers used Filipino as the medium of communication which made the webinar more understandable and meaningful to all participants.

To LIVE in the new normal would be the greatest challenge. This was the theme of the third day. A morning talk show with title “Kalusugan at Kagalingan Ngayong Panahon ng Covid-19 Pandemic” was hosted by Ms. Archelle Jane C. Tiuseco and Ms. Jordan P. Nava from the College of Rehabilitation Sciences. Speakers from different disciplines shared their expertise in the holistic promotion of healthy lifestyle and well-being amidst the pandemic such as physical wellness, nutrition and dietary recommendation, psychospiritual wellness in relation to coping and surviving, and achieving the state of health and well-being.

The advocacy project was concluded with the celebration of the Holy Eucharist presided over by UST Vice-Rector for Religious Affairs Rev. Fr. Pablo T. Tiong, O.P. A tribute to the frontliners followed, organized by the Institute of Religion and Ecclesiastical Faculties.

The participants’ take-away from the event included learning how to coordinate and communicate with the doctor and staff during online consultation, importance of getting vaccinated, alleviation of fears and anxiety towards COVID-19 vaccination, accessibility of services such as health care remotely with the use of technology and the importance social wellness in maintaining healthy lifestyle during pandemic.

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The book titled “Southeast Asia on Screen: From Independence to Financial Crisis (1945-1998)” was edited by Gaik Cheng Khoo (University of Nottingham Malaysia), Thomas Barker (University of Nottingham Malaysia) and Mary Jane Ainslie (University of Nottingham Ningbo China) and featured scholars from Malaysia, Philippines, Australia, Vietnam, Indonesia and Singapore. From a historical perspective, the book tackles the rise of post-war cinemas from Southeast Asia, how these negotiate colonial influence, and build national expressions throughout the different political regimes until the Asian financial crisis of the 1990s.

Arriola, who also teaches at the Faculty of Arts and Letters, wrote a chapter contribution titled “The 1950s Filipino Komiks-to-Film Adaptation during the Studio Era” is placed under the first section of the book titled “Independence and Post-World War II Filmmaking: Nation-building, Modernity and Golden Eras.” The said chapter tackles how post-war Philippine film industry rose from the devastation caused by the Second World War through the revitalization of the studio system that had been in place before the breakout of the war. The four major film studios of the 1950s – LVN, Sampaguita, Premiere and Lebran – each took a particular genre or two where they could specialize.
The studios also collaborated harmoniously with the komiks industry – then featured in both mixed-format magazines and in dedicated publications – which became the steady supplier of materials for the film industry. Stories from the komiks were drawn from korido (metrical romance), historical events, personages, popular culture, and true events.
Arriola argues that David Forgacs’ idea of “national-popular” may be applied on the synergistic relationship between the komiks industry and the film industry.

Adaptations became the instrument for nationalizing creative expressions, even if the source materials were foreign and colonial. They created, in the process, a formative realization of vernacular modernism wherein the new technology of modernity (cinema) is vernacularized or localized.
The book “Southeast Asia on Screen” is part of the Asian Visual Cultures series spearheaded by Amsterdam University Press, which is one of the top academic presses in the world today.

The publication project took almost two years and invited scholars from Southeast Asia who could best articulate the rise, growth, problems and potential of post-war Southeast Asian cinemas.

Considered as an important contribution to a more specific and detailed study of Southeast Asian cinema, the book trains its lens on the impact of the nationalist movements on Southeast Asian cinemas; the struggle with different political ideologies and cultures; the influence of the West upon the form and genres of film products; the impact of the Asian financial crisis on the rise of independent cinema; and, the promise brought by digital technology and the new contexts around which emergent filmmakers built their fresh creative expressions.

Arriola’s work on the 1950s film adaptation culture has been part of her long-running interest in adaptation studies and adaptation theory. In 2019, she released her second book on adaptation titled Pelikulang Komiks: Toward a Theory of Filipino Film Adaptation (University of the Philippines Press). According to Ms. Anna Rita Alomo, Acquisitions Librarian of UST Miguel de Benavides Library, the book Southeast Asia on Screen: From Independence to Financial Crisis (1945-1998) may be accessed through the Cambridge eBooks platform through the following link: https://bit.ly/DrArriolaKomiks

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NAST presents this award annually for books and/or monographs published by Filipino publishers and authors based in the Philippines within five years preceding the award.

“Pelikulang Komiks” tackles a proposed/emergent Filipino komiks-to-film adaptation theory based on archival texts from the 1950s. An inventory of extant texts led to the selection of the identification of twelve cases of komiks-to-film adaptations, representing Filipinized genres such as the korido film; fantasy/ folklore, family drama, woman’s film, personality comedy, and historical film. Contemporary adaptation criticism was also employed to explain constructs specific to Filipino narrative culture. Moreover, a social film history based on unstructured interviews with ten key informants provided the context to the texts analyzed. This was supplemented by periodicals published in the fifties.

Arriola was a recipient of the 2018 Achievement Award in the Humanities by the National Research Council of the Philippines and won the National Book Award for Film/Film Criticism in 2007 for the book titled “Postmodern Filming of Literature: Sources, Contexts, and Adaptations.” She is a professor of literature and communication at the ������Ƶapp, where she was the Director of the UST Research Center for Culture, Arts, and Humanities from January 2017 to December 2019.

Published by the University of the Philippines Press in 2019, Pelikulang Komiks can be found at their online store: https://press.up.edu.ph/store/books/view_item/736

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With the theme “Heritage Makers, Change Makers,” the webinar featured research works of undergraduate and graduate students that focus on heritage conservation. It covered three (3) sessions, namely, “The doing of built heritage conservation: Methods and approach,” “Heritage Values: Intangible meanings, tangible effects,” and “Adaptive Reuse: Old buildings, new uses.” Dr. Felipe de Leon Jr. of the National Commission for Culture and the Arts (NCCA) delivered the keynote address.

In the first session, Ms. Shayna Mari Tria presented her project titled “The Redevelopment of the PASAKK Indigenous Peoples School based on the Traditional Manobo Raft & On-Stilt Architecture.” The project is a proposed school that is sensitive to the unique culture of education of the Manobo and Kamayo indigenous communities of the CARAGA Region in Mindanao. Furthermore, through traditional and innovative solutions, it promotes ecological stewardship on its site, the Agusan Marsh Wildlife Sanctuary, which constantly experiences monsoon floods.

In the third session, Ms. Gellaine Maria Burgos presented her project “Mutualistic Architecture: An Alternative Approach to the Conservation of the Javellana Building in the Iloilo Downtown Central Business District (CBD) Heritage Zone.” The project employs the mutualistic approach to the conservation method by applying modern addition to the heritage building.

Tria was mentored by Ar. Assoc. Prof. Clarissa Avendaño, while Burgos was mentored by Ar. Asst. Prof. Demetrio Alcaraz.

Burgos and Tria joined student presenters from the University of San Carlos, University of Northern Philippines, Ateneo de Manila University, Mapua University, and the De La Salle-College of Saint Benilde.

The video recording of the event is available for viewing on the Facebook page of the International Council on Monuments and Sites Philippines.

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CFAD Assistant Dean Jennifer S. Aguilar, DBA, presented her poster “Pen Your Thoughts: A Visual Design Language Study on Student’s Learning Progression” at the DESIGN CULTURE(S) Roma 2021 Cumulus Conference on June 11, 2021.

The conference was organized by Cumulus International Association of Universities and Colleges of Art, Design, and Media. Cumulus is a global association for education and research on art and design. Founded in 1990, it currently has over 280 prominent member institutions from 56 countries.

Similarly, CFAD Interior Design Department faculty member Assoc. Prof. Anna Marie H. Bautista, shared her insights on managing a university museum in a webinar held on May 25, 2021, in her capacity as former Asst. Director of the UST Museum, known as the oldest school-based museum in the Philippines.

Her lecture, titled “Managing a University Museum in the Context of Heritage Studies,” was part of the online series organized by the Provincial Government of Cagayan, Cagayan Museum & Historical Research Center, and Crania Heritage Sciences, Inc. The webinar had the theme “Managing the Past in the Present and for the Future.”

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Sta. Maria invited her audience to join her in the virtual gastronomic journey. She traveled down the memory lane, illustrating the culinary history of foods in our country, including the influence infused by our colonizers. While she discussed the food buffet as her main menu, it entailed a lot of attachment to our culture, practices, and other dimensions.
Food history is an area of recent interest in the Philippines. Clues to the Filipinos’ heritage of positive character-building values are found in native vocabularies, including food-related terms published during the Spanish colonial era. These food-related vocabularies add to the historical dimension of findings in anthropology and sociology.
While Philippine cuisine, like in many cultures, nourishes the physical and the spiritual dimensions, it also feeds the social self that indicates the high interpersonal intelligence Filipinos seem to demonstrate.
Furthermore, Sta. Maria mentioned that food reveals exemplary Filipino cuisine and character values. A Filipino diet for happiness and contentment, sustainable food prevents and stabilizes food heritage.
The renowned food historian added that nutrition prevents sickness and aids in speedy recovery. The diet depends on age and daily labor and affects physical, mental, and emotional chemistry. Food literacy aids in responsible food choices.
Pioneering Catholic missionaries were concerned about feeding the soul well. Pagans and Christians both considered food sacred, applied food in rituals, gave food religious symbolism, believed food was powerful as medicine and mystical element, and there are many shared similarities.

Through Ginhaua, missionaries advocated feeding the body with its life force and that on which the life force depended metaphysically, a well-nourished contented soul. The KKK made kaginhawahan a political objective, katwiran straightness, reason, truth to protect, Kalayaan (freedom) so all her people might enjoy, buong kaginhawahan (full contentment) well-being required moral rectitude.

Kaguinhawahan was not just ease of life, freedom from want, comfortable living, but kaguinhawahan was a virtuousness leading the soul of its ultimate Christian banquet of happiness.

Filipinos prefer eating with others to eating alone as it brings people together. Filipinos have high interpersonal intelligence and connect person to person and create occasions for togetherness. Filipinos become happy when they feed others, not only need when they eat.

A person who is happy from entertaining and serving others becomes affable, benign, content, calm, and at peace. Nayanaya is a central concept for Filipino hospitality, charity, food security, and benevolence. Cooking is a group affair that brings joy to all. A Filipino diet has a holistic meaning that should feed the physical self, feed the spiritual self, and feeds the social self. Every dish has a history, and every bite has a story.

Sta. Maria exhorted her listeners to give importance to the food that we eat as this greatly affects us physically, spiritually, and socially. Filipinos should put a premium on the food that gives healthy nourishment and happiness, especially sharing with others.

St. Antoninus speaker Maria Felice Prudente Sta. Maria has been a veteran culinary historian and cultural heritage advocate for over four decades. Her writings on food and culture offer a taste of history that aims to understand who we are by what we eat.

Graduate School Dean Michael Anthony Vasco, Ph.D., delivered the closing remarks emphasizing the importance of food as nourishment and medium to indicate the parameters of a county’s social, economic, and political standing. He thanked the guest speaker for having been part of the commemoration of the 83rd founding anniversary of the UST Graduate School.

Previous lecturers include, among others, former Philippine President Diosdado Macapagal (1991), Hon. Chief Justice Andres R. Narvasa (1998), Associate Justice of the Supreme Court Hon. Marvic Mario Victor F. Leonen (2014), Her Excellency Alicia dela Rosa Bala (2015), Dr. Justo A. Ortiz (2016), Dr. Margarita R. Cojuangco (2017).

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The virtual event was organized in partnership with the Federation of Asian Bishops’ Conferences Office of Social Communication (FABC-OSC) and Office of Education and Faith Formation (FABC-OEFF). Among those who attended were representatives from the Church hierarchy in Vatican and in Asia, various members of the UST academic community, students and friends of Fr. Eilers and also students who are under the said academic program at present.

After a slideshow presentation featuring the photos and videos of Fr. Eilers to commemorate his birthday, UST Graduate School Dean Prof. Michael Anthony C. Vasco, Ph.D., recalled how Fr. Eilers paved the way for the establishment of the Social-Pastoral Communication Program in UST.

“In the early years of the Program, negotiations, mediations and even pastoral care were given by him in the time when it was most needed, especially in its early years of formation. Thus explains why the program continues to grow up to the present time,” recalled Dean Vasco.

Bishop of San Jose Nueva Ecija and Chairman of FABC Office of Social Communication Most Rev. Roberto C. Mallari thanked the organizers and participants of the webinar. In his welcome remarks, he cited Fr. Eilers’ significant contributions to FABC especially in the field of social communications. He also shared how Fr. Eilers helped him personally and through his books. Affirming his unique role in the Church in Asia, Bishop Mallari remarked that “Fr. Eilers is one of the fathers, if not the father of social communication in Asia.” He also added that in this time of the pandemic, [means of] social communications can be of much help to the ministry of the Church and establish connections across the globe.

Pointing out three important achievements of Inter Mirifica, the Pontifical Council for Culture Secretary and Titular Bishop of Drivastum Most Rev. Paul Tighe cited how Fr. Eilers was able to reflect these in his ministry. First, he was able to highlight the importance of communications in the life of the Church. Second, he was able to build “a network of communicators” in Asia through guidance and interaction aside from having an office on social communications in FABC. Lastly, he was able to integrate “social” with “communication” through building personal relationships among his peers and colleagues. “Despite all the expertise and knowledge, it was his heart that he put into his work that brings so much result,” he added.

In his talk, Archbishop of Bombay and President of the Catholic Bishops’ Conference of India His Eminence Cardinal Oswald Gracias enumerated the significant accomplishments and roles assumed by Fr Eilers in line with his ministry on Social Communication. He pointed out that Fr. Eilers did not only focus on the technical side of media communications stand point but also on its social, intercultural and relationship-building implications.

Furthermore, in his talks and books written, Fr. Eilers presented many challenges and opportunities that were prophetic of the landscape of communications today. It was in this regard that Cardinal Gracias reminded the participants to be aware of the issues concerning communication as reflected also on Pope Francis’ 55th World Day of Communication message, “Come and See.” He also noted that access to information is problematic in many countries and it leads to manipulation of truth. In the face of these challenges, Cardinal Gracias emphasized the need to advance the Gospel values, re-echoing also the message of Fr. Eilers himself.

During the open forum, some of the participants, especially those who were close to the heart of Fr. Eilers, shared some of their insights on the talk and their personal encounter with him. The webinar has not only been an educational opportunity to the participants but also served as a “reunion” of Fr. Eilers’ ‘ friends and former students, who, gathered to honor him on his birthday.

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Salvosa, a researcher of the UST Research Center for Culture, Arts, and Humanities, and Magtulis discussed the visualization of COVID-19 statistics of Philippine news organizations. Largely driven by journalistic objectives, the derivation of COVID-19 data stems from the need to present a clear, contextualized, and newsworthy presentation of the status of the pandemic in the country.

In contrast, the government’s daily case bulletins have highlighted mainly positive aspects of the data and generally painted a favorable picture of how it has so far responded to the health emergency.

The conference showcased interdisciplinary studies on new media, particularly on data visualization and the development of new audio-visual media and its impact on the relationship of images, texts, and sounds during the COVID-19 pandemic.

Salvosa and Magtulis, who are both teaching at the UST Faculty of Arts and Letters, were joined by researchers from St. Xavier’s College in Calcutta (India), Adam Mickiewicz University in Poznan (Poland), Cardinal Stefan Wyszyński University in Warsaw (Poland), John Paul II Catholic University of Lublin (Poland), College of Social and Media Culture in Toruń (Poland), Carolina Albasio University in Castellanza (Italy), Universidad Panamerica, Aguascallentes (Mexico), and University of Rzeszów in Rzeszów (Poland).
The online conference, which was livestreamed, was attended by more than 1,000 participants.

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The resource speakers were: Board Member of the Association of Nursing Service Administrators of the Philippines Dr. Rodolfo C. Borromeo, the Chief Medical Officer of The Medical City Dr. Rafael S. Claudio, the Medical Center of Tondo Medical Center Chief Dr. Maria Isabelita M. Estrella, and Health Undersecretary Leopoldo J. Vega who was represented by Dr. Bernadett Velasco.

The webinar focused on the health sector’s struggles and successes in this time of pandemic. It also highlighted the leadership skills and approaches that were implemented to address the impact of the pandemic on their respective organizations.

The speakers enumerated some of the struggles that their respective organizations experienced. They agreed that one of the greatest hurdles that they are still facing up to the present is the lack of manpower. They outlined policy changes to lessen the impact of the pandemic not only on the patients but also on the employees and the hospitals.
Realizing that the end of the pandemic may not be in sight in the next few years, the speakers also presented their plans on how to future-proof and crisis-proof their respective institutions. They also pinned their hopes on the young leaders who attended the webinar to continue with their passion as they are the future of the health care industry.
The webinar, which was attended by almost 400 Zoom participants, was moderated by Dr. Jeffrey T. Castillo, a student under the Master of Arts in Hospital Administration program.

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