Included in the partnership were video-sharing platform YouTube, social networking site Twitter, the Armed Forces of the Philippines (AFP), the Philippine National Police (PNP), and the Department of Foreign Affairs Overseas, Voting Secretariat, Department of Education (DepEd), Commission on Elections (COMELEC), Manila Bulletin, Vera Files, and election monitoring groups National Citizens’ Movement for Free Elections (NAMFREL), YouthVote, Parish Pastoral Council for Responsible Voting (PPCRV), and Kontra Daya.

Also providing support are businessmen and professionals from the Anvil Business Club, Management Association of the Philippines (MAP), Finance Executives of the Philippines (FINEX), LENTE (Legal Network for Truthful Elections), Philippine Computer Society, Philippine Communication Society, and Pulse Asia Research Inc., and from non-government organizations Fully Abled Nation, The Asia Foundation, and Regional Emergency Assistance Communications Team (REACT) Philippines.

Along with UST, educational institutions, namely, University of the Philippines, Ateneo de Manila University, De La Salle University, Polytechnic University of the Philippines, and STI Colleges,
also joined the partnership.

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According to the Memorandum of Agreement, UST will produce content that will be aired on the broadcast and digital platforms of Lahi.ph. Forms of content include documentaries, short films, photographs, designs, animation, articles, research, and other art forms.

The MoA likewise stipulates that the two parties will collaborate on projects like short film festivals, film showing, photography contests, and other school-based creative endeavors. Furthermore, seminar-workshops will be organized by both parties, which will offer modules on concept development, effective presentation, storytelling, and The Lahi vision.

Finally, Lahi.ph will likewise accept interns from the ������Ƶapp “with the vision of training of future media practitioners embracing the partnership vision.”

The agreement will initially last until October 2019.

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This year’s lecture series theme is “Media Leadership Towards Nationalism,” and Mr. Magsaysay’s lecture titled “Proud Ka Pa Bang Maging Filipino?” (Are you still proud to be Filipino?) touched on key points of national concern, such as the national identity as embedded within the individual Filipino, the meaning and types of freedom available in varying degrees to the citizens, and how media committed to truth can protect the kinds of freedom accessible to the nation. He supported his points with short documentary-style interviews from renowned sculptor Ramon Orlina, comic book artist Manix Abrera, historians Prof. Xiao Chua, and Prof. Vic Torres, and Mr. Norman King, the first Aeta graduate of the University of the Philippines.

Mr. Magsaysay, whose journalistic experience spans over three decades, serves as president and content head of Lahi.PH, a company that celebrates Filipino excellence through content produced for multimedia platforms. He emphasized that, “truth and freedom cannot exist without each other,” which is why Lahi.PH seeks to share “ang tunay na kwento ng Pilipino” (the true story of Filipinos). Students were urged, “Use your freedom to learn. You have access to all the information you want especially in one of the best Universities in Asia. Use your freedom to learn, and use what you learned to protect your freedom.”

“Lahi and UST, in this partnership, look forward to producing content about the University, the principles and philosophies of [UST] and the dreams of the students for the country,” Mr. Magsaysay said at the end of his talk. He added that as a result of the partnership, more interactions and activities with Thomasians are to be expected.

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Aiming to create a positive atmosphere in social media amidst the challenging times, the Happinews Project featured four speakers from different fields who shared dynamic ideas with their audience. The participants were comprised of students from the College of Commerce and Business Administration.

Actress Bela Padilla shared her insights on publishing motivating and inspiring content for her social media followers in her talk titled “Posting Happy,” while Clinical Psychologist Prof. Marc Eric Reyes, PhD of the UST and shared “The Power of Positive” on the transformational capabilities of positivity. ABS-CBN Integrated Creative Communication Management Head Mr. Roberto Labayen also engaged participants by talking on how media consumers seek out positivity in “Positive Sells.” SEED Philippines Director Mr. Mark Lawrence Cruz inspired the students with an inspirational talk on building happiness being more meaningful than just sharing happiness.

Through this campaign on positivity, the project, which goes on a tour of universities, intends to raise awareness on the importance of positive news dissemination, and inspire students to be agents of change to abolish fake news circulation.

In addition to the talks, UST students were treated to on-ground games, booths, and activities at the lobby of the UST Benavides Building.

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